SeatBoost Turns Upgrading Your Airline Seat Into A Game

SeatBoost Turns Upgrading Your Airline Seat Into A Game

Turning a seat upgrade into a game is what SeatBoost is about, leveraging the anxiety at the gate as ... [+] those waiting to board compete in an auction for the available premium seats.

Moving to nice airline seat is something every frequent traveler desires. Sometimes they may splurge and actually buy the bigger seat, but more often they hope to get an upgrade from their lower-priced economy seat by virtue of their frequent flier status or maybe just good looks. Within most airline loyalty programs, the most common way to redeem points is for upgrades. Despite upgrade opportunities, often there are premium seats that go empty on many flights.