General Motors sees Q1 sales surge in Saudi Arabia

General Motors sees Q1 sales surge in Saudi Arabia

GM has operated in the Kingdom for around 90 years and currently has 85 sales outlets and 2,700 dealer employees across its three brands: Cadillac, Chevrolet and GMC. In the compact SUV sector, Q1 sales in Saudi Arabia surged by 626 percent year-on-year. The medium-sized SUV segment was up 319 percent year-on-year, pickup trucks saw a 25 percent increase and general vans recorded a 203 percent year-on-year increase in sales. Like many sectors, the pandemic saw GM ramp up its digital platforms in the region to cater to the travel restrictions in place. “This was due to the massive efforts our dealer partners have and continue to perform, exceeding all expectations, especially in the Kingdom. We also quickly pivoted and accelerated our e-commerce platform, and the results have been very positive as many customers swapped to digital sales platforms,” Sbeih said. Another clear trend in 2020 was the rise in demand for cleaner and greener options. “In December, GM announced a $27 billion investment in autonomous and electric vehicles (EVs) as well as a plan to launch 30 new EVs globally by 2025, and here we are just weeks later delivering on that promise in the Middle East with the