Abu Dhabi-based Massar Solutions looking to drive GCC expansion

Abu Dhabi-based Massar Solutions looking to drive GCC expansion

Abu Dhabi-based fleet management firm Massar Solutions has revealed plans to expand into Saudi Arabia and Kuwait as part of a wider strategy to become “the provider of choice for everything that has to do with mobility and transport”, according to company CEO Richard Sikkel.

The company, which has been operating in the UAE's industrial and commercial sectors since 1998, currently owns and operates a fleet of approximately 8,000 vehicles, working with government, semi-government and private sector clients.

Sikkel, who joined Massar Solutions 18 months ago, having previously spent time working with Elon Musk's Tesla, told Arabian Business that after becoming a market leader in the UAE, the next step was GCC expansion, which he said would happen inside the next six months and involve “hundreds of millions of dirhams”.

Richard Sikkel, CEO of Massar Solutions.

He explained: “We're looking at the largest providers in Saudi to see if we can acquire one of them and the same in Kuwait, which is the second market for us.

“As soon as we have that organised [Saudi and Kuwait], we will rebrand these companies, they will all be Massar Solutions, and then we'll probably look at buying more local players to increase our volume, get more traction