Dubai-based CAFU teams up with global car giant in refuelling revolution

Dubai-based CAFU teams up with global car giant in refuelling revolution

Dubai-based start-up CAFU has partnered with global car manufacturer Ford to reinvent the refuelling experience.

The technology tie-up will mean Ford and Lincoln customers in the UAE will be able to order fuel directly from their infotainment systems, in what is a first-of-its-kind partnership and service in the region.

CAFU founder and CEO, Rashid Al Ghurair, said: “This partnership with global vehicle manufacturer Ford Direct Markets marks a new era of convenience in motion for CAFU enabled by technology and innovative thinking.

Cafu reported 75% increase in monthly active users since April this year

“It is another step forward in our long-term vision for CAFU of making life better through greater car connectivity, predictive enabled features, and innovation evolving the consumer experience towards further convenience and ease of use to make operating a car simpler and smarter.”

The partnership will benefit Ford and Lincoln customers in the UAE owning 2017 model year vehicles onwards, that are equipped with a *SYNC® communications and entertainment system. The integration will allow customers to sync their CAFU account via Bluetooth on their Android Operating System, enabling them to make a refuelling order while keeping their eyes on the road.

Customers will also be able to use the infotainment systems voice