Be brave to survive and prosper during the coronavirus pandemic

Be brave to survive and prosper during the coronavirus pandemic

In this continuing extended period of Covid-19, companies led by brave leaders taking bold decisions to push their companies in the direction of ever-evolving customer needs, will be the ones that emerge from this era strongly.

In passing the recent six-month milestone of the emergence of the virus which has inflicted dramatic change to how we live, work, and socialise, the impact of this unprecedented period has changed consumer needs, values, and behaviours.

How the power of ethically aware and increasingly vocal consumers is beginning to change products and services

According to the EY Future Consumer Index, 69 percent of consumers in the MENA region believe that the way they live their lives will significantly change in the long term as a result of the Covid-19 pandemic and 68 percent report that their