The UAE News report: Dubai’s Emirates airline continued to maintain top position for the fourth consecutive year in 2020 in the newly released ranking index by YouGov for the UAE. According to YouGov’s 2020 Best Brand Rankings index for the Mena region, Emirates airline, Dubai’s Almarai and Google are the healthiest brands in the Middle East. Tech and tech-enabled brands continue to dominate 2020 rankings of the best global brands – as determined by consumers around the globe, according to the latest ranking by YouGov. Indeed, eight of the top ten best global brands are technology-based, with the only exceptions being retailers IKEA and Nike. Google tops the rankings for the fourth year in a row. “Our ‘Best Global Brand’ rankings are calculated using data we collect from members of the public in markets around the globe every day, for our BrandIndex tool. Every brand’s performance is tracked daily against a range of metrics and our Best Global Brands ranking is determined using their Index score – which assesses overall brand health. It takes into account perceptions of a brand’s reputation; whether consumers would recommend the brand; and whether it ...read more...
SourceThe UAE News