Emirates, Almarai and Google dominate YouGov’s 2020 Best Brand Rankings in MENA

SourceThe Daily Tribune - News of Bahrain
SectorFinancial Markets

YouGov’s 2020 Best Brand Rankings in MENA reveal that Emirates, Almarai and Google are the healthiest brands in the Middle East. While Emirates tops the rankings in the UAE for the fourth year in succession, Almarai and Google are the top-ranked brands in Saudi Arabia and Egypt, respectively. The rankings were based on the Index score from YouGov BrandIndex, which is a measure of overall brand health calculated by taking the average of Impression, Quality, Value, Satisfaction, Recommend and Reputation1. Despite the flight restrictions in place, perceptions of leading carrier brands have remained strong in the UAE and KSA. Emirates remains the top-ranked brand in the UAE scoring 59.9 points (with a marginal decline in its year-on-year brand health score), while Saudia has made a notable improvement to its brand perception, climbing ...read more...