Emirates is UAE’s leading brand again; here are the top 10

SourceKhaleej Times

Emirates, Almarai and Google are the healthiest brands in the Middle East while Dubai-based carrier maintained its top UAE ranking for the fourth consecutive year in 2020, according to YouGov’s 2020 Best Brand Rankings index for Mena region released on Wednesday. The index measures a brand’s overall health by taking the average impression, quality, value, satisfaction, recommendation, and reputation. Despite the flight restrictions in place, perceptions of leading carrier brands have remained strong in the UAE and Saudi Arabia. Emirates remains the top-ranked brand in the UAE scoring 59.9 points (with a marginal decline in its year-on-year brand health score), while Saudia has made a notable improvement to its brand perception, climbing up three places to come third in Saudi Arabia’s list of top 10 brands (47.5). Technology giants Google, WhatsApp and YouTube made an appearance in the top 10 brands list of all three countries. YouTube has made a significant improvement to its brand perception among UAE residents and has jumped ahead three places to become the third most popular brand in the country (49.3). Google (47.4) and WhatsApp (50.4) on the other hand, did not register any change to ...read more...