Emirates Skywards hits the 20-year mark with over 27 million members

Emirates Skywards hits the 20-year mark with over 27 million members

Emirates Skywards hits the 20-year mark with over 27 million members

Emirates Skywards, the award-winning loyalty programme of Emirates and flydubai, has marked 20 years of excellence, innovation and unmatched rewards. Over the past two decades – the loyalty programme has continued to grow its membership base by offering value and rich, personalised experiences to its members around the world.

The programme has continually invested to diversify its brand partnerships, and utilise innovative digital technology, so that it can offer its members across the globe with more ways to earn and enjoy rewards, conveniently and via new touchpoints.

From a million members in 2005, to 27 million members in 2020The loyalty programme has 27 million members worldwide, of which, more than 32,000 are founding members who joined the programme in 2000