How car giant Audi aims to drive the UAE’s electric revolution

How car giant Audi aims to drive the UAE’s electric revolution

The UAE is set to play a key role in the growth of electric mobility in the Gulf region, according to a senior executive of car giant Audi.

Henrik Wenders, senior vice president brand Audi, highlighted the UAE as its citizens have “this inner conviction on the need to integrate next-generation experiences” and are “shaping the future".

Dubai has already embraced electric mobility with the launch of the Green Charger initiative in 2015 and the more recent installation of more than 240 charging stations across the emirate by the Dubai Electricity and Water Authority (DEWA) in February.

Dubai Electricity and Water Authority says it has successfully installed more than 240 charging stations across the emirate so far

It is more important than ever to focus on sustainability and a greener future, said Wenders who added that Audi's new brand strategy Future is an Attitude has sustainability at its core. This sustainability is best represented through plans to expand Audi's electric vehicles range and reduce their carbon footprint.An electric mobility future aside, Wenders talks to Arabian Business about the role of digitalisation in the brand's campaign, Audi's vision of the future of the automotive industry and their marketing campaign during the height of the pandemic.

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