TGT wins gold for energy branding
TGT wins gold for energy branding
TGT's brand transformation has won Gold for "Best visual identity from the energy and utilities sector“ and Silver for "Best visual identity from the engineering and manufacturing sector“ the seventh annual Transform Awards MEA 2020.
TGT enlisted Handsome Brands and Emberson to create a new brand that would better reflect the business, cut through the competition, and outperform in a challenging market. This meant completely rewriting the brand strategy; engineering a new brand architecture, technology brands, naming system, and a new product portfolio; then seamlessly connecting everything at all touchpoints with a distinctive visual identity.
"This was much more than a 're-brand', this was a total brand transformation“, commented Ken Feather, Chief Marketing Officer, TGT.
"Twenty years of pioneering break-through diagnostics meant TGT had the pedigree and ingredients to become a winning brand.