UPGRADE YOUR NEWS EXPERIENCE
Professionals cannot survive without the right information. While your clients, competitors, suppliers and even regulators have PR machines working 24x7, you simply cannot ignore their communication any longer. It could be one of your top clients announcing a major reorg that could impact your business, a competitor launching a new product, or a promising startup coming up with a new technology. Whatever it is, as long as it is relevant to your business, you need to know. This is the kind of information professionals in any industry cannot afford to miss.
How can you keep up? Should you browse all known publications every day and go through hundreds of articles to identify what is relevant and what is not?Can you google every topic, every client, competitor and supplier name, etc.. every day? Do you even have the time? Or worse, can you afford not to?