Four strategies being adopted by global retailers to captivate the online audience

Four strategies being adopted by global retailers to captivate the online audience

For a country that has an estimated population of 9.8 million, the social media user penetration rates across the UAE are amongst the highest in the world, with 99 per cent of the population using social media for leisure, entertainment, business and staying connected.

This presents a unique opportunity for brands to leverage the power of social media for engagement at every stage of the customer journey - thereby ensuring top of mind recall, strengthening brand loyalty, securing a larger share of customer spend and ultimately, increasing in-store footfall and online sales.

With a legion of well-known brands like Hertz, J.Crew, J.C. Penney and more filing for bankruptcy as a direct result of the impact of Covid-19, retailers cannot ignore the vast potential of social media as a