How to Leverage Consumer Purchasing Habits to Grow Your Business

How to Leverage Consumer Purchasing Habits to Grow Your Business

E-commerce

3 E-Commerce Trends You Need to Pay Attention To

Consumer habits have undergone a sea change in recent years--even more so in recent months. To thrive in e-commerce, here are the next waves leaders will have to ride.

By John Hall , Co-founder and president, Calendar@johnhall

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Even before the coronavirus pandemic, consumer habits were changing. Changes to what we buy, how we buy it and what we expect from that process have accelerated.

According to a Bloomreach study published last week, online holiday shopping this year may be up 36-38% over 2019 . "With worries around product availability and health concerns heavily impacting the in-store shopping experience, consumers are more likely to shop online for gifts this season--and they are starting earlier than in previous years," said Brian Walker, the company's chief strategy