Retail traffic and sales in UAE set to soar during Black Friday: Criteo study

Retail traffic and sales in UAE set to soar during Black Friday: Criteo study

Four out of 10 UAE shoppers plan to buy more toys, gaming items, cultural goods and beauty products during Black Friday 2020 than they did last year, a new survey by advertising firm Criteo says.

Another three out of 10 plan to buy more luxury brands, home goods, groceries, apparel/accessories, household products and consumer electronics online.

Data from Criteo has shown that Black Friday 2019 saw an average of 336 per cent increase in sales and a 170 per cent increase in traffic. Similar trends are expected this year, with e-commerce expected to perform stronger as consumers move to online shopping, in the wake of Covid-19. In fact, September 2020 saw 42 per cent higher online sales year-on-year.

The report says 65 per cent of UAE shoppers are more comfortable shopping online this year than in-store.

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UAE shoppers are more driven by value than ever, the survey shows. Promotions will drive shopping this year - with 43 per cent of UAE shoppers confirming that they will have a significant influence on their gift purchases. In fact, nearly half of UAE shoppers said that they would not wait until Black Friday to