Sea change: global freight sails out of the digital dark ages – Reuters
- Date: 24-May-2021
- Source: Reuters
- Sector:Technology
- Country:Kuwait
Sea change: global freight sails out of the digital dark ages – Reuters
If suppliers in China fail to pick up freight containers to fill an order for MediaShop, Marcel Schneider gets an alert via a digital freight system, allowing the retailer to reach out and fix the problem swiftly.
Before July 2020, Austria-based MediaShop's deputy supply chain director says he would discover problems in his supply chain only when containers failed to arrive in Hamburg as scheduled.
"It was like being in a tunnel where you had only a limited view of what was going on," Schneider said.