Saudi food tech startup Siwar secures $7.5mn in Series A funding

Saudi food tech startup Siwar secures $7.5mn in Series A funding

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Saudi Arabian food technology startup Siwar has raised $7.5 million in its latest funding round in order to improve customer analytics and its distribution network.

The company said in a statement that the Series A fundraising round, which was led by Riyadh-based travel services company Seera Group, will help the company enhance its customer insights and supply chain.

Siwar was established in 2020 to satisfy the expanding and untapped demands of a new generation of customers in the food and beverage industry, with a concentration on the ‘ready to eat food’ segment. Further, it offers a variety of food products and lets customers purchase through different channels such as retail, online and vending machines.

Loaye AlNahedhCEO – Siwar

“With the successful fundraising, we will be able to fund our high growth business plan and with Seera Group as a strategic partner, Siwar will have access to resources, research & development, and years of experience that we can tap into to catapult our growth plans. In alignment with Vision 2030, we are progressing swiftly towards addressing evolving market needs and catering to the new generation of food consumers requiring a unique product portfolio that delivers the best of the culinary traditions of the Kingdom