Facebook and Khalifa Fund to relaunch She Means Business mentorship programme in the UAE

Facebook and Khalifa Fund to relaunch She Means Business mentorship programme in the UAE

Facebook and Khalifa Fund to relaunch She Means Business mentorship programme in the UAE

The Khalifa Fund for Enterprise Development and Facebook have announced the relaunch of the 'She Means Business' entrepreneurial education programme that aims to strengthen the role of women in tech and boost the SME sector.

The programme will support and train 1,300 women entrepreneurs through a series of virtual training sessions, helping them develop skills to support the marketing and e-commerce of their respective businesses.

The relaunch of She Means Business has seen a revision in the content and delivery of the programme which will now include modules relevant to the current crisis and teach businesses how to cope with the set of challenges accompanying the crisis.

.@KFED_Official and @Facebook have relaunched 'She Means Business', a global education programme with the aim of training women entrepreneurs in digital marketing and e-commerce. pic.twitter.com/jtm2xOEOGD

“” مكتب أبوظبي الإعلامي (@admediaoffice) June 24, 2020

The curriculum presents two varying tracks - The Beginner's Track caters to individuals who are starting on their entrepreneurial journey, while The Advanced Track is geared towards supporting SME owners, reported news agency WAM.

"As per the UAE National Agenda 2021 and the Abu Dhabi Plan 2030, our leadership aims to position