A novel idea: This Dubai project sends hand-picked books to your doorstep – The National

A novel idea: This Dubai project sends hand-picked books to your doorstep – The National

A novel idea: This Dubai project sends hand-picked books to your doorstep. The week prior, I had signed up for a "blind date with a book ", a project founded by Dubai resident Mohamed El Mougy, whose alter ego on Instagram is @CitizenBook.. The concept is simple: users fill out an online form with their preferences, and within a week, they receive a book hand-picked for them, along with personalised trinkets.. The entrepreneur works by day as an analyst at a global tech company, and by night developing literary projects as Citizen Book, and admits that he wasn't always an avid book worm.. I started spending most of my nights on my terrace reading books, and that was when I became hooked on books, specifically non-fiction," he explains.. Though picking out a book for a complete stranger may be a challenging task, his experience as an analyst helped him come up with a comprehensive online survey.. A future phase of his project is to create an app, which would be like Spotify, for books, but El Mougy says he is still searching for someone to build it.. A post shared by Blind