ADIB goes digital at UAE branches as it courts ‘savvy’ customers – The National

ADIB goes digital at UAE branches as it courts ‘savvy’ customers – The National

ADIB goes digital at UAE branches as it courts 'savvy' customers. The tech overhaul is part of the bank's digital strategy, which helped it achieve a 48% rise in average monthly credit card sales. Abu Dhabi Islamic Bank is digitally transforming its branch network in the UAE and investing in new products and services for digital-savvy clients as it looks to increase efficiencies and broaden its customer base, ADIB's head of global retail banking said.. The development of a digital proposition for Generation Y - millennials born between 1982 to 2004 - and an overhaul of its branch network are running in parallel as part of the bank's digital strategy, Philip King told The National in an interview in Abu Dhabi.. We are looking to transform the size of the branch network ..... we may not need large branches going forward but branches themselves will still be very important in terms of access points for customers," Mr King said.. "We merged some branches and we opened some where we saw opportunities “¦. our branch network will be the size it requires to be to service our community," he said, without saying what would be the optimal number for the bank..