SIG launches ‘Recycle for Good’ in Egypt

SIG launches ‘Recycle for Good’ in Egypt

In Egypt, SIG is launching ‘Recycle for Good’, an innovative new recycling initiative to enable direct household and food service industry collection of used aseptic carton packs through tech-based solutions. This initiative involving SIG and Tagaddod is the first of its kind in the Egyptian market.

Consumers can use a mobile app to arrange for their used cartons to be collected from their homes or workplace in exchange for rewards. The project aims to incentivise recycling of used beverage cartons, ensuring high-value resources remain in circulation while benefitting local communities.

SIG is working with Tagaddod on this project. They are leading the collection of the cartons. Tagaddod is the first company in Egypt to enable direct household and food service industry waste collection through tech-based solutions. Its app allows consumers and businesses in the food service industry to arrange collection of their used beverage cartons in exchange for rewards. The initiative uses Tagaddod’s existing logistics network, and household brand Green Pan to collect the cartons.

Abdelghany Eladib, President and General Manager for SIG in the Middle East and Africa said: “Changing behaviour is critical to enable lasting positive change for the environment. ‘Recycle for Good’ aims to stimulate a change in people’s attitudes