Sultan launches new store in Adailiya, unveils new corporate identity

Sultan launches new store in Adailiya, unveils new corporate identity

KUWAIT: Sultan Center Food Products Co (Sultan) on Monday unveiled its newest store in Kuwait located in Adailiya, adjacent to the Kazma Sports Club. The new store was inaugurated with a press conference led by the company’s Vice Chairman Essam Al-Rifai and attended by Sultan’s board members, Sultan’s executive management, and partners and suppliers.

With its strategic location, an impressive range of products, and an enhanced shopping experience, the store is poised to become a go-to destination for shoppers seeking quality food products at the heart of Kuwait’s capital governorate. The store opening marks an exciting new chapter for Sultan, as it coincides with the launch of the company’s new brand identity and logo, which were unveiled for the first time at the opening. The new logo reflects the Sultan Company’s next stage of growth.

Sultan Vice Chairman Essam Al-Rifai said: “We are pleased to announce the opening of Sultan Al-Adailiya, a new shopping center located in the residential heart of the Capital Governorate. With a population of over 169,000 in the areas of Adailiya, Nuzha, Faiha, Rawdah, Surra, and Qurtuba, we have strategically placed our new store for easy access for the residents of those areas. Our vision for 2025 is