Foodics to become the region’s leading food technology company

Foodics to become the region’s leading food technology company

CAIRO: Startups in the Middle East have accomplished their 2022 resolutions with funding, expansion and technological achievements. The region witnessed startups making headlines like never before with a rise in investment, partnerships, and product development in the ecosystem. Saudi Arabia’s food technology company Foodics topped the list of the region’s most active startups exceeding all expectations and experiencing rapid growth. Founded in 2014, Foodics is a Saudi-based food and fintech company that offers point-of-sale solutions with hardware and software to boost the food and beverage sector. Ahmad Al-Zaini, CEO and co-founder of Foodics, told Arab News that the company’s first acquisition and series C funding round were the most notable achievements in 2022. “This year has been crucial for Foodics,” said Al-Zaini, “In January, we acquired POSRocket and became the dominant restaurant-tech provider in the Middle East and North Africa region.” “This landmark acquisition was a strategic move and one that enabled Foodics to consolidate the market, as well as take market leadership positions in Egypt, Kuwait, Oman and Jordan on top of the dominant position it already has in the rest of GCC,” he added. Established in 2016, POSRocket is a Jordan-based point-of-sale software provider for restaurants that was