NEOM Food sector and CARE’s join forces

NEOM Food sector and CARE’s join forces

- NEOM and CARE’s are jointly developing a manifesto and educational initiatives to promote local gastronomy that is also sustainable.

- This partnership supports NEOM’s goal of developing a new model of food production and supply in harsh conditions both in the Kingdom and worldwide.

NEOM, Kingdom of Saudi Arabia – NEOM, the innovation hub in northwest Saudi Arabia, today announced a partnership with CARE’s, a global project founded by Italian chef Norbert Niederkofler**** and Paolo Ferretti, to develop NEOM’s unique culinary identity where the food supply is treated responsibly from the planet to the plate. Together we will inspire a new generation of Saudi chefs to become change agents, creating exciting, delicious new dishes using fresh ingredients from their own regions.

NEOM and CARE’s will develop a manifesto for food-industry professionals, outlining the principles for sustainable gastronomy and food security, alongside educational initiatives and content to broaden understanding of healthy eating. With a commitment to nurturing Saudi talent, the partnership will facilitate training opportunities and chef camps, as well as launch an award series to recognize leading examples of innovation in food systems.

Dr. Juan Carlos Motamayor, Executive Director of NEOM Food Sector, commented: “In an era marked by the challenges of climate