Saudi Arabia-Based Nomu Group And UAE-Based Jalebi Partner Up To Introduce AI-Based Services To Advance The … – Entrepreneur

Saudi Arabia-Based Nomu Group And UAE-Based Jalebi Partner Up To Introduce AI-Based Services To Advance The … – Entrepreneur

Nomu Group, a Riyadh-headquartered food supply chain management startup, and Jalebi, a Dubai-based restaurant operating system (ROS), have entered into a partnership with an aim to introduce innovative tools and technologies in the MENA region's restaurant industry.

Jalebi launched its services in the Saudi Arabia market in early 2023, following its participation in US-headquartered startup accelerator Techstars' program in Riyadh. On the other hand, Nomu Group -which was formed through a merger between Saudi Arabia-based Jumlaty, a wholesale platform for small restaurant businesses in the MENA, and Egypt-based Appetito, a grocery delivery startup- officially launched its services in January 2023.

As such, both companies' missions align with the concept of creating sustainable and profitable results for restaurant owners and operators of all sizes across the region. This partnership thus aims to create a synergetic collaboration using Nomu Group's procurement forecasting and fulfillment tools and Jalebi's inventory optimization and restaurant operations technology.