Saudi Coffee Company partners with Beans United to promote Saudi Green Beans

Saudi Coffee Company partners with Beans United to promote Saudi Green Beans

This MoU comes in line with the Saudi Coffee Company’s continuous efforts to support the private sector and promote the local coffee farms in order to catalyze the growth of the local coffee industry.

Riyadh, Kingdom of Saudi Arabia – As part of its role in supporting the entire value chain of the national coffee industry, Saudi Coffee Company signed today a Memorandum of Understanding (MoU) with Beans United, specialty coffee roasting pioneers, that aims to support the Saudi private sector and boost their engagement in the local coffee industry. The MoU signing took place at Piccolo Roasters branch in Riyadh; and was signed by Rakan Hariri Director of Sales at Saudi Coffee Company, and Abdullah AlBugayshi, General Manager of Beans United.

Through this agreement, Saudi Coffee Company, a wholly-owned subsidiary of the Public Investment Fund, seeks to activate its crucial role as an enabler of the coffee industry by supplying Beans United with Saudi green beans. Beans United will use the locally sourced green beans in developing new blends and unique offerings to local consumers. Furthermore, the agreement entails that Saudi Coffee Company and Beans United will collaborate to enhance the Saudi green beans market.  This collaboration involves leveraging