Emirates National Food: Poultry products that adhere to international standards

Emirates National Food: Poultry products that adhere to international standards

A major factor driving change in our poultry farm, in particular, is the focus on keeping outstanding high levels that adhere to international standards and also the new technology. We at Emirates National Food implement and invest in the latest technology in order to keep our production clean, healthy and up to the international standards. We have achieved the main competitive advantage over the years by positioning Al Rawdah Farm as the biggest local poultry farm and manufacturing facility located in Dubai. This has made it possible for us to offer fresh, healthy and locally produced goods to consumers. In the UAE we are very fortunate to be self-sufficient in fresh chicken, so when we import large quantities from countries with less cost of production it is stopping innovation and growth motivation for the local industry. Healthy competition is good, but there has to be a balance for keeping local farmers motivated to keep excelling in the industry. We do not use antibiotics or hormones on our birds in the UAE. This is why we produce healthy fresh meat products. We offer ourselves to constant surveillance as quality is our motto. The company distinguishes in producing fresh meat, and all