A bottle of hot water, anyone? The truth behind drinking hot water explained

  • Date: 10-May-2023
  • Source: Gulf News
  • Sector:Agriculture
  • Country:UAE
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A bottle of hot water, anyone? The truth behind drinking hot water explained

Dubai: At the beginning of November, 2022, Japan’s food and beverage giant Asahi introduced bottled hot water to the public. The 50 to 60 degrees Celsius drink is sold in 340ml plastic bottles at 105JPY (Dh2.86) or 113JPY (Dh3.07) depending on the store, according to the reporter Touka Nagase at Time Out Tokyo. Asahi stated on PR Times, that it decided to launch the product due to the increasing demand for plain hot water in Japan, and the fact that many customers have pointed out the unavailability of it in convenience stores, when they need one. It says that the percentage of Japanese people who drink plain hot water, has been increasing yearly, from 11.8 per cent in 2009 to 61.0 per cent in 2022. In their survey, participants reported the craving of plain hot water on frigid late autumn or winter mornings, as an alternative to caffeine-contained hot beverages, such as coffee and tea – the drink serves the purpose of warming consumers up without the jittery caffeine effects. Upon launching, it stirred polar opinions on social media in Japan. According to an article on Sora News 24, online reactions are generally positive, but it’s not everyone’s cup of