Deliveroo launches ‘Full Life’ campaign to support communities across the UAE

Deliveroo launches ‘Full Life’ campaign to support communities across the UAE

- The launch of the ‘Full Life’ campaign in the UAE will see Deliveroo utilising its platform to provide greater support to communities across the UAE

- The first commitment will see Deliveroo partner with Emirates Red Crescent allowing customers to donate food boxes to the underprivileged communities in the UAE

- Deliveroo ‘Full Life’ is a global initiative that was first launched in the UK in 2021 and has been designed to expand across all markets Deliveroo operates

Dubai: Deliveroo has just announced the launch of ‘Full Life’ campaign in the UAE through its partnership with Emirates Red Crescent. As a pillar of the aggregator’s global Environmental, Social, and Governance (ESG) strategy, the campaign initially launched in the UK in 2021 to tackle food insecurities around the world and support the local communities across Deliveroo’s markets.

From the 1st of August to the end of October, a dedicated page on the Deliveroo App will be available for customers to donate food boxes to the underprivileged in the UAE. In association with Emirates Red Crescent, the leading food delivery service will invite, facilitate, and encourage customers to purchase food boxes and support the campaign. The non-profit authority will distribute the boxes to communities in