DWTC to host Private Label ME and Speciality Food Festival 8-10 November

DWTC to host Private Label ME and Speciality Food Festival 8-10 November

DUBAI, 2nd November, 2022 (WAM) -- Dubai World Trade Centre (DWTC) is preparing to host the MENA region’s only event for private label and contract manufacturing, Private Label & Licensing Middle East, which is taking place from 8th-10th November 2022.

Attendees will have the opportunity to engage with the partners they need to in order to develop their own FMCG food and non-food products, find the right branding and packaging solutions, and discuss more effective supply chain strategies for their brand with private label and contract manufacturers.

Private labelling is still a relatively new concept in the MENA region and presents huge opportunity for growth.

Increasing consciousness about spending patterns has shifted consumers’ perception and they now look towards private labels to provide ‘smart’ and innovative solutions with the value for money proposition winning out over brand loyalty. Market research provider and the events’ strategic knowledge partner, Daymon, highlights what were once shopping preferences pre-pandemic are now expectations, giving Private Brands scope to redefine innovation.

Bringing together some of the biggest names in retail, HORECA, travel, real estate and leisure worldwide including Amazon, Carrefour, Unilever, Walt Disney, Aldi, Nazih Group, Doubletree by Hilton, Lulu Hypermarkets, Emirates Airlines, Landmark Group, Damac, Aster Pharmacy, Panda Hypermarket,