Food Tech start-up connects commercial F&B suppliers to consumers with B2C buying platform

Food Tech start-up connects commercial F&B suppliers to consumers with B2C buying platform

App brings restaurant-quality products, bulk buying, and grocery savings to households

Dubai, UAE: E-procurement platform Watermelon Market, introduces, Watermelon Home – a B2C marketplace app connecting consumers with food suppliers across the UAE previously only accessible to commercial operators. Developed by industry and tech professionals, the Watermelon Home solution facilitates access to restaurant-quality products and attractive pricing through bulk buying resulting in grocery spending savings.

Encouraging consumers to ‘cut out the middleman, buy from the source,’ Watermelon Home fosters direct engagement with restaurant quality suppliers on a user-friendly, accessible platform – a first in the region. Minimum order volumes and quantity vary across suppliers with direct delivery often within 24 hours. Access to industry-grade producers including; Waynik by Safco, Global Beverages FZC LLC, Aramtec, Asaadi Supermarket and Golden Loaf Bakery, will allow consumers to add a professional element to their home cooking.

Having successfully launched an all-in-one industry solution to simplify inventory management for F&B commercial suppliers and outlets with Watermelon Market, entering the B2C market was always a part of the firm’s plans.

“As someone who has built a career around F&B, consumer interest for restaurant grade products has always existed. However, obtaining the goods often fell to consumers, making the process intricate.