GMG and Silal partner to support 1100 UAE farms access local retail market

GMG and Silal partner to support 1100 UAE farms access local retail market

UAE: GMG, a global well-being company retailing, distributing, and manufacturing a portfolio of leading international and homegrown brands across sport, food and health sectors, and Silal, part of ADQ, one of the region's largest holding companies with a broad portfolio of major enterprises spanning key sectors of Abu Dhabi's diversified economy have signed a Memorandum of Understanding (MoU) to drive collaboration in the food sector by connecting consumers directly with farmers.

Through this agreement, GMG Consumer Goods division’s food retail portfolio will support local farmers (up to 1,100 farms) contracted with Silal to bring fresh local produce to consumers directly sourced from local farms. The new partnership, signed at the Abu Dhabi International Food Exhibition, will accelerate GMG's long-term vision to source 30% of fresh food locally.

The first phase will cover over 30 product categories, and will initially be available at Geant supermarkets. As the initiative matures, more products will be added in due course and available in other retail brands under GMG, including Monoprix and Franprix.

Mohammad A. Baker, Deputy Chairman and CEO of GMG, said: "As a homegrown corporate venture, we have a responsibility to advance the local business ecosystem. We already partner with numerous local enterprises, bringing their products