GMG and Silal partner to support 1100 UAE farms access local retail market

GMG and Silal partner to support 1100 UAE farms access local retail market

Géant, part of GMG, will bring fresh produce to customers directly sourced from local farms

Mohammad A. Baker, Deputy Chairman and CEO of GMG (L) and Salmeen Obaid Alameri, CEO of Silal (R) at the MoU signing ceremony. - Supplied photo

Published: Tue 13 Dec 2022, 4:50 PM

GMG, a global well-being company, and Silal, part of ADQ, have signed a Memorandum of Understanding (MoU) to drive collaboration in the food sector by connecting consumers directly with farmers.

Through this agreement, GMG Consumer Goods division’s food retail portfolio will support local farmers (up to 1,100 farms) contracted with Silal to bring fresh local produce to consumers directly sourced from local farms. The new partnership, signed at the Abu Dhabi International Food Exhibition, will accelerate GMG’s long-term vision to source 30 per cent of fresh food locally.

The first phase will cover over 30 product categories, and will initially be available at Geant supermarkets. As the initiative matures, more products will be added in due course and available in other retail brands under GMG, including Monoprix and Franprix.

The new agreement highlights GMG’s efforts to contribute to the national food security agenda. The UAE-headquartered conglomerate is investing heavily in food manufacturing, which now boasts six state-of-the-art factories