GMG, Silal to help 1,100 UAE farms access local retail market

GMG, Silal to help 1,100 UAE farms access local retail market

GMG, a global well-being company, and Silal, part of ADQ, have signed a Memorandum of Understanding (MoU) to drive collaboration in the food sector by connecting consumers directly with farmers.

Through this agreement, GMG Consumer Goods division’s food retail portfolio will support local farmers (up to 1,100 farms) contracted with Silal to bring fresh local produce to consumers directly sourced from local farms. The new partnership, signed at the Abu Dhabi International Food Exhibition, will accelerate GMG's long-term vision to source 30% of fresh food locally.

The first phase will cover over 30 product categories, and will initially be available at Geant supermarkets. As the initiative matures, more products will be added in due course and available in other retail brands under GMG, including Monoprix and Franprix.

Local business ecosystem

Mohammad A Baker, Deputy Chairman and CEO of GMG, said: "As a homegrown corporate venture, we have a responsibility to advance the local business ecosystem. We already partner with numerous local enterprises, bringing their products to millions of customers through our diversified retail network. The partnership with Silal enables us to support a critical pillar of the country's socio-economic growth while contributing to key national objectives and allows us to fulfill our farm-to-fork vision.”

Marc