Hilton’s ‘Green Ramadan’ campaign records a 61% reduction in food waste across the UAE, Saudi Arabia and Qatar

Hilton’s ‘Green Ramadan’ campaign records a 61% reduction in food waste across the UAE, Saudi Arabia and Qatar

Dubai, United Arab Emirates: Hilton today unveiled the results of its Green Ramadan campaign. A global first for Hilton in the UAE, Saudi Arabia, and Qatar, the collaboration combined Hilton’s Travel with Purpose strategy and the United Nations Environment Programme (UNEP) West Asia’s ‘Recipe of Change’ Sustainable Ramadan campaign with Winnow’s artificial intelligence technology, allowing for digitally led tracking of waste from production to plate.

To measure, manage, and mitigate food waste across key markets in the Middle East, the Green Ramadan initiative was implemented in three of Hilton’s hotels: Waldorf Astoria Lusail Doha, Conrad Dubai, and Hilton Riyadh Hotel & Residences. The first week of the campaign served to create a data baseline, after which additional behavioural interventions were incorporated into the buffet and dining areas – including visual prompts and key messages from UNEP West Asia’s ‘Recipe of Change’ Sustainable Ramadan initiative.

Each participating hotel aimed to close the loop across the food value chain by focusing on composting, local sourcing, sustainable gastronomy, and food donations, among others. The hotels also adopted carbon emission labelling across its buffet stations, which encouraged diners to make climate-conscious food choices. By offering smaller portions, live cooking stations, and artfully reduced food displays, the