Pickl Founder Stephen Flawith’s Bet On “Fresh, Fast Food, Using The Finest Ingredients” Is Paying Off In The UAE (And Beyond)

Pickl Founder Stephen Flawith’s Bet On “Fresh, Fast Food, Using The Finest Ingredients” Is Paying Off In The UAE (And Beyond)

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Having founded Pickl in Dubai in 2019 with the premise that it will offer "fresh, fast food, using the finest ingredients," Stephen Flawith has seen his burger joint evolve from being a local favorite with just a few outlets, to now reaching double digits in terms of the number of stores, as well as growth beyond the borders of the UAE.

And looking at his enterprise today, Flawith believes that it is Pickl's trifecta menu of cheeseburgers, plant-based burgers, and fried chicken sandos -all of which can stand on their own merit- that makes the brand stand out in the Middle East's crowded F&B scene. "We wanted Pickl to be a brand that groups of friends or families could come to, and everyone would be able to have their favorite choice," Flawith says. "While you may have to compromise when visiting some of the other premium fast