Taste Estonia organises a three-day HORECA delegation

Taste Estonia organises a three-day HORECA delegation

Dubai, United Arab Emirates – Taste Estonia has consolidated its growing reputation in the UAE market in 2022 by introducing a wide array of clean, natural, and organic food brands focusing on quality, sustainability, and innovation. With the UAE as one of the key strategic focus areas for Enterprise Estonia, private and public sector trade relations have been increasing solidly, with an integrated approach to export incubator programs, industry events, B2B activations and an extensive visibility program, all helping to raise both awareness of, and the distribution of natural Estonian goods to the UAE market.

As part of the Taste Estonia UAE Visibility Program, Enterprise Estonia invited and hosted a selected group of distinguished chefs, restaurateurs, and distributors to experience what the country brings to the UAE table.

The three-day B2B trip for HORECA Trade was held between the 13th to 16th of September, organised for Taste Estonia by NIFOR LLC in collaboration with Samantha Wood, food writer and event organizer Foodiva.

The trip itinerary gave the opportunity to experience the Estonian HORECA hospitality, via dining in a number of Michelin-recognised restaurants alongside short trips to countryside for variety of activities. Accompanied by local experts, berry pickers, and foragers, the group visited the