UAE-based food producer IFFCO to launch its plant-based meat THRYVE in Saudi

UAE-based food producer IFFCO to launch its plant-based meat THRYVE in Saudi

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IFFCO Group, a UAE-based business, part of the Allana group, one of the largest producers and retailers of processed food products and agro commodities, has announced its plans to bring its first 100 percent plant-based meat “THRYVE” to the Saudi market in summer 2023.

IFFCO’s THRYVE is the region’s leading venture providing nourishing, sustainable and healthy local plant-based meat products inspired by the unique flavors of Middle Eastern cuisine.

This recently launched endeavor is actively aligned with the United Nations’ Sustainable Development Goals and the Kingdom’s Sustainability Vision 2030, both of which prioritize enhancing sustainable food security and fostering innovation.

Mr. Rizwan AhmedExecutive Director IFFCO Group

“We are thrilled to launch and provide our dynamic new THRYVE plant-based products in the Saudi market. Our extensive experiences as a pioneer that has been in the kingdom for over a decade, deeply ingrained in our values, allow us to continue learning from the Middle East’s rich cultures and traditions while spearheading a healthier future. We actively support the KSA’s Vision 2030 by initiating this transformative product under the plant-based segment that would lead towards healthier and more sustainable eating habits in the Middle East. The newly established venture and its spread builds on our