UAE: Food delivery company’s CEO becomes rider for a day

UAE: Food delivery company’s CEO becomes rider for a day

The CEO of delivery company Talabat spent a morning doing deliveries last week. To his surprise, he found that his phone overheated two minutes after he put it on the phone holder of the bike, and then had no clue where to go!

However, Tomaso Rodriguez, who recently got his UAE motorbike license, got a lot of help from fellow riders - who had no clue that he was the boss.

The CEO decided to experience the work the riders do, and he found it challenging but satisfying.

“I can say that it wasn't easy, but it was definitely rewarding to witness what those heroes do to make people's lives easier,” he said in an interview with Khaleej Times. “Most importantly it allowed me to better understand the pain points and work with my teams on how to address these and further improve rider experience. Because there are things that you will never learn from numbers, KPIs and dashboards - you need to experience them yourself.”

According to Tomaso, the most challenging part of the exercise was the heat. “Riding is not much of a problem because the wind is kind of refreshing, but it is challenging when waiting for orders outside,” he said.