Why one billion meals is just the start for UAE’s new Ramadan food drive – The National

Why one billion meals is just the start for UAE’s new Ramadan food drive – The National

UAE's Ramadan food campaign is just the beginning of the mission to deliver decades-long support to the crucial international effort to end world hunger.

The One Billion Meals Endowment, launched on Sunday by Sheikh Mohammed bin Rashid, Vice President and Ruler of Dubai, will take a different approach to previous initiatives rolled out during the holy month.

Instead of donations being spent directly on food parcels, they will go into endowment funds from which financial returns will be spent on feeding the needy.