Wipro ties up with Nirapara, eyes GCC to expand its newly-launched packaged food business

Wipro ties up with Nirapara, eyes GCC to expand its newly-launched packaged food business

UAE - Wipro Consumer Care and Lighting, touted as one of the fastest-growing fast moving consumer goods (FMCG) companies, has seized an excellent opportunity on the back of the Covid-19 challenges to make an entry into packaged food business in India last October. It has expanded its footprints in the six-nation Gulf Cooperation Council (GCC), notably in the UAE, the Kingdom of Saudi Arabia (KSA) and Qatar, the three biggest economies in the Arabian Gulf.

The company, which is eyeing to be one of the leading players in the snack food, spices and ready-to-eat market, has announced an agreement with Nirapara, a popular traditional food brand.

Nirapara is Wipro’s 13th partnership and that gives it an edge in the ever-expanding spices and ready-to-cook (RTC) segment, which got a much-needed fillip amid the pandemic-induced lockdown restrictions.

Nirapara was launched in 1976 by KKR Group of companies, which is headquartered in Ernakulam, Kerala. It is known for its blended spices, especially sambar powder and chicken masala. It is also known for its RTC Puttu Podi. Nirapara is one of the popular brands used by the Indian diaspora across the globe and is part of their daily food regime. The GCC countries are the primary focus