Danielle to lead DGDA team in defining project’s narrative – Saudi Gazette

Danielle to lead DGDA team in defining project’s narrative – Saudi Gazette

Danielle (Dany) Atkins will build and lead the marketing, communications and entertainment division of the DGDA, with a view to placing the Kingdom's historic hub firmly on the map as a leading destination for culture and leisure both in Saudi Arabia and on the global stage.. Saudi Gazette reportRIYADH - Diriyah Gate Development Authority (DGDA) has named Danielle Atkins (Dany) as Chief Marketing and Communications Officer to the Riyadh-based team.. Danielle will lead a dynamic team in defining the narrative around the Saudi giga-project, entrusted with the ongoing restoration and operation of the UNESCO world heritage site of At-Turaif, the historic birthplace of the Kingdom.. Now in the execution phase of its 7.1 million sq. meter masterplan, Diriyah Gate represents one of the most important Saudi giga-projects currently in development and is a key element in the Crown Prince's 2030 Vision to modernize the Saudi state, engage Saudi citizens and welcome guests from all over the world.. Her appointment further reinforces the new wave of progressive female leadership within the Kingdom in line with the country's rapid transformation and vision to equip women with vocational skills..