Dubai-based AWJ Investments plans global expansion of restaurant brand – ZAWYA

Dubai-based AWJ Investments plans global expansion of restaurant brand – ZAWYA

The brand's first opening outside the Middle East marks the latest ongoing success story both locally and regionally for AWJ Investments, a proudly home-grown Dubai company that currently runs eight unique culinary concepts across 24 outlets in the Middle East.. The popular restaurant chain, known for its modern twist on casual Middle Eastern street food, will be rolled out across multiple locations in the world's most famed culinary destinations, New York, London and Paris, following diligently selected franchise partnerships with a plan to sign 400 units by 2022 across the world.. "In the region we see many global F&B concepts coming into Dubai but rarely see the opposite, a local brand taking international markets by storm.. We have taken the time to get everything in the right place as we will never compromise on quality and consistency - when someone enjoys one of our falafels in New York, London or Paris it must be just as good as in Dubai," he added.- TradeArabia News Service.