Gaming interest peaked in Bahrain since start of Ramadan | THE DAILY TRIBUNE | KINGDOM OF BAHRAIN

Gaming interest peaked in Bahrain since start of Ramadan | THE DAILY TRIBUNE | KINGDOM OF BAHRAIN

The interest in gaming has drastically increased in Bahrain and region, especially among children and youth, since the beginning of Ramadan and global brands are looking for innovative and creative concepts to reach the growing number of customers. According to different studies, the number of gamers in the region are expected to reach 100 million by 2025 and many tech, telecom and gaming companies in the country as well as in the region are in the rush to capitalise this huge opportunity. In a statement exclusively issued to The Daily Tribune, UAE based Power League Gaming (PLG), an insight and data driven, full-service gaming and eSports company, said the month of Ramadan brings an added opportunity for brands to target the gaming community as past research shows audiences turn to their mobiles, and specifically gaming, for entertainment during the Holy Month when working hours are cut, schools are on vacation and people find themselves with double the amount of free time. Matt Pickering, Power League Gaming CEO, said: “For brands across industries, Ramadan is one of the most important periods of the year to reach consumers. The Gaming and eSports sectors, which have shown further sustained YoY growth, with estimates