Egypt’s Appetito acquires Lamma and expands into Maghreb and West Africa

Egypt’s Appetito acquires Lamma and expands into Maghreb and West Africa

Cairo: Cairo based Appetito is acquiring Tunisia’s Lamma to expand operations in Morocco, Tunisia and West Africa and to become the largest e-Grocery & Q-commerce player in Africa.

Appetito delivers thousands of grocery and household products through its mobile app to customers from dark stores across 3 cities in Egypt. In parallel, Lamma has developed a similar Q-Commerce business in Tunisia and Morocco. It was co-founded in 2021 by Yassir El Ismaili El Idrissi, serial entrepreneur and former GM at Careem (Ride hailing company). Yassir will join Appetito as a Chief Expansion and Growth Officer.

The founders of both startups have now reached an agreement to create a single entity, operating as “Appetito”. Closing of this deal is expected by the end of Q3 2022.

“I’m delighted to welcome unparalleled talent and like-minded entrepreneurs to our family. We believe it’s the best time to expand in Africa to solve the huge in-efficiencies in the retail supply chain.” said Appetito Chief Executive Officer Shehab Mokhtar “Having Lamma on board will put us on track to become the largest q-commerce player in the continent, transforming the life of millions of people and creating thousands of direct & indirect jobs”, Shehab added.

“Lamma & Appetito are a