Swipe For (Real) Love: Egypt’s Muslim Matchmaking App Hawaya Is In The Business Of Fostering Genuine Connections – Entrepreneur

Swipe For (Real) Love: Egypt’s Muslim Matchmaking App Hawaya Is In The Business Of Fostering Genuine Connections – Entrepreneur

November

1, 2020



6 min read











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It's fair to say that anyone can tell you about the rollercoaster of a journey that comes with trying to find a life partner for oneself. Four years ago, Sameh Saleh saw the struggle that his Muslim sister went through in this matter: from the amount of pressure coming as a result of traditional norms and societal expectations in the Middle East, to the inefficient and limited available tools available for arranged marriages, with online dating platforms at the time offering little in terms of privacy and safety for users.“I believed technology could facilitate meaningful relationships and empower singles to meet their future life partners, but there were no