A boss at the world’s fastest-growing phone maker Realme reveals how it’s keeping up with Huawei, Samsung, and Apple

A boss at the world’s fastest-growing phone maker Realme reveals how it’s keeping up with Huawei, Samsung, and Apple

Though mobile brand Realme was founded only two years ago, it's already managed to make a name for itself among giants such as Samsung, Huawei, and Apple.

It's the fastest-growing smartphone company in the world, according to consulting firm Counterpoint.

Some of the defining characteristics of the company are its ample portfolio, regular updates to its devices, and its value for money.

To understand how Realme became so successful, Business Insider spoke with Madhav Sheth, co-founder and CEO of Realme in Europe and India.

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Though mobile manufacturer Realme was only founded around two years ago and is pretty new on the scene, the Chinese firm has been growing exponentially.

The brand has successfully carved out its own corner of a market dominated by giants like Samsung, Huawei,