AEO’s Aerie Brand, Built On Body Positivity And Inclusion, Is Slowly Edging Out Sexy Supermodel Juggernaut Victoria’s Secret

AEO’s Aerie Brand, Built On Body Positivity And Inclusion, Is Slowly Edging Out Sexy Supermodel Juggernaut Victoria’s Secret

Aerie customer demand grew 75% over last year in Q1 (Photo Illustration by Igor Golovniov/SOPA ... [+] Images/LightRocket via Getty Images)



SOPA Images/LightRocket via Getty Images



Aerie sells lingerie products and markets to young consumers 15 to 25. As part of the American Eagle Outfitters (AEO) brand, it has 148 stand-alone stores and 174 side-by-side stores connected to American Eagle locations. In addition, Aerie brand merchandise is sold online at www.aerie.com. Despite its stores being closed for seven weeks due to the pandemic, Aerie's Q1 sales were down only 2% because of high demand in its online business which grew 75% from the previous year. Aerie launched in 2014 with brand ethos centered on body positivity and inclusion. The "Real“ marketing campaign features models that are not embellished by the airbrushing techniques used by rival companies that prefer to promote their clothing adorning "perfect“ bodies. Aerie has redefined the standards of beauty by encouraging young women to love their own bodies.



The brand has struck a chord with today's consumers who value social responsibility, body positivity, inclusion and a community that supports each other. Aerie states that part of its mission is to empower all women to love