Back to Work – Recovery from COVID-19 will require resilience as companies advance, retreat, adapt – and repeat as necessary

Back to Work – Recovery from COVID-19 will require resilience as companies advance, retreat, adapt – and repeat as necessary

Recoveries have always mattered in business. Some of the biggest shifts in market share occur coming out of downturns, when new industry leaders“”and new industries“”often emerge. Rarely, though, has recovery meant putting people's lives at risk.



Yet that's where we are today.



The post-Covid-19 world will accelerate some existing trends and create new ones, and all business models will have to evolve in order to grow and thrive. But there's no way to accurately predict the coming year, and it's a dangerous mistake to rely too heavily on forecasts, which must be complemented with highly adaptive and resilient business models.



For leadership teams, the recovery will mean restarting and in some cases, reinventing, operations in an unstable world of shifting conditions. The leading companies will be defined by their ability to balance resilience, adaptability and prediction .



Getting back to work away from home is the first step in recovery once companies have taken critical actions to protect the business. The return to work also sets the stage for retooling the business for a different future. But this recovery won't follow a straight line, so executives should get used to thinking about it dynamically. The plan of action for recovery