British Centres for Business to represent British Lamb in the Middle East

British Centres for Business to represent British Lamb in the Middle East

The British Centres for Business (BCB) has been appointed as the official representative for British lamb in the Middle East, working on behalf of the UK's Agriculture and Horticulture Development Board (AHDB). The appointment comes in response to rising demand for British lamb internationally and particularly in the Middle East. This appointment will help promote British lamb in the region through the BCB's reach and relationship with buyers across the key markets. Imports of British lamb into the Middle East saw a dramatic 319% increase between 2018 and 2019, as result of a sustained focus to build business in the region, with the value of trade estimated to have risen by GBP 2.5 million in that period. With the supply of lamb from international competitor markets declining in